An entire overhaul of design, content and branding was needed in order to keep this luxury ski chalet in Courchevel (France) competitive and an attractive option for holidaymakers.
The previous website was looking very outdated and was hard for the owners to update and maintain by themselves. A new website was created to best represent the high quality offering and beautiful chalet, helping to increase leads from the intended customer base and improve search engine positioning.
A new range of photography and imagery was sourced to accurately reflect the luxury experience customers can expect and the website was redesigned to showcase this. Content was carefully reviewed and rewritten, with focus on tone and keyword density for a SEO boost. The main features and appealing amenities are highlighted throughout, icons selected to help them stand out.
Finally, the logo was modernised and developed to suit their new branding, incorporate the luxury yet contemporary property and to look great in a range of new uses.