Design work for Bristol based climbing leggings start-up, ÉCH Apparel

Bristol based start-up ÉCH Apparel

Client: ÉCH Apparel
Services: Branding, Design, Website

ÉCH Apparel is a cutting-edge, independent climbing brand in Bristol. Their first product was launched in late 2019, an innovative pair of climbing leggings with chalking technology built in.

Instead of climbers having to reach behind to their chalk bag, ÉCH Apparel has integrated chalk pouches into the leggings – making for a much more efficient climbing experience.

We worked together to produce a brand that works on a range of mediums (online, social, video, print, product and packaging). The brief was to come up with branding that reflects both indoor and outdoor climbing, is versatile and inspires confidence.

An e-commerce website was then developed with a focus on UX, stunning visuals and a streamlined customer experience. A range of social assets and marketing collateral was created for launch, helping to convert over 30% of ‘coming soon’ newsletter subscribers into paying customers on day one.

“Ross has been an absolute dream, from start to finish his professionalism and creative mind have been amazing in the launch of our business. Ross was always contactable and showed real passion and enthusiasm for our project like it was his own. I’d highly recommend him to anyone who wants their designer to be part of their business family.”

— Claudia Hesleden, ÉCH Apparel